Humans, while naturally very social and therefore easily influenced, we also have a drive to show individuality. Lately this individuality and expression of not just one's views but expression of the person them-self has turned into a battle against corporations. Faceless and cold these corporations make it hard to imagine that behind it's company logo there are actual people working there, individuals like you and I. Even more difficult to imagine is that people are at the very roots of the company. While some companies such as Apple or Microsoft will play up where they came from by using their founders as spokespersons, the vast majority are faceless with their demos and public reveals being handled by various hired speakers.
These faceless corporations oppress who people truly are by slapping their logo and their brand on the products they manufacture. These corporations do not stop as manufacturing products, however; they also manufacture a need, desire or even an addiction to their product. By promising some grandeur life as a result of their product's consumption a company brings a customer to willingly give their identity up.
People have identified themselves by what they are surrounded by since the beginning of time. Whether it be by their tribe, country or nationality. Now however, in the melting pot of a America these lines are being broken down, people now instead of clinging to their heritage or a sense of national pride find themselves defending and identifying by products they have deemed as superior and worthy of their devotion.
This has changed the individual's identity away from their personality, their beliefs or even their face. We now embody corporations and the majority of society's opinions are just collections of the brand logos they collect and defend. I believe that an individual will be freed soon, now with the internet and computer's ability to allow a single person to pursue their own interests or careers online we are not only breaking down social, national and racial barriers but we are also breaking down corporate barriers.
Today, the world is more dominated by individuals and small groups than ever before. The interconnected world we live in today allows us to communicate in a way and method that I personally believe will free us from corporations. People are even building their own computers now as they become educated in the new technology. Companies are desperate to hold onto their control pushing out more and more products to continue people's dependence on them with tablets, smart watches, and other such products meant to capitalize on this. Even these though only minimally are capable of controlling us the individuality and expression will eventually overcome it. It is our duty to make sure we keep this newfound sanctuary for the individual as free of these corporations as possible.
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